Borough of Red Bank Awarded State Grant to Launch World Cup Activation Series
RED BANK, NJ — The Borough of Red Bank has been awarded funding through the State of New Jersey’s NJ World Cup Community Initiative Grant Program to support the upcoming Red Bank World Cup Activation Series, a multi-location public event initiative scheduled for June and July 2026 in celebration of the FIFA World Cup 2026.
Photo from FC Monmouth Field Trip Day May 1st, With Over 500 Red Bank Students In Attendance
The initiative was announced by Governor Mikie Sherrill alongside the New Jersey Economic Development Authority (NJEDA), Choose New Jersey, and the FIFA World Cup 2026TM New York New Jersey Host Committee as part of a $5 million statewide investment supporting community activations and public fan experiences across New Jersey. Red Bank was selected as one of the limited number of statewide community experience grant recipients for its proposal to transform public spaces throughout the Borough into vibrant gathering places that celebrate soccer, culture, community, and small business vitality during one of the world’s largest sporting events.
The Red Bank World Cup Activation Series will include public watch parties at Count Basie Park, community activations though our Mayor’s Wellness Campaign, and immersive placemaking experiences around town. While public watch parties will serve as anchor moments, the broader initiative is designed as a creative placemaking strategy that activates public spaces and encourages residents and visitors to experience Red Bank as a vibrant regional destination. Through the support of its many partners, the Borough plans to incorporate diverse community-centered programming that reflects the energy, creativity, and cultural diversity of both Red Bank and the World Cup itself.
“Our Red Bank community knows how to show up with energy, creativity, and heart. This $50,000 grant gives us the opportunity to turn that spirit into something truly special through our World Cup activation series,” said Red Bank Mayor Billy Portman, “It’s always exciting to see what happens when we collaborate with partners across sectors and throughout the region around a shared goal. I can’t wait to see Count Basie Park buzzing with soccer fans and that Red Bank energy spreading far beyond our town”
The initiative is being led through a partnership between the Borough of Red Bank, the District 11 Legislative Office, FC Monmouth, and Red Bank RiverCenter, with support from a broad coalition of regional organizations, businesses, nonprofits, educational institutions, and civic leaders throughout Monmouth County and New Jersey.
“This is a massive moment for the Borough of Red Bank and the Greater Monmouth County Community. We are incredibly grateful to have the support of such a diverse community that will all be unified by the world's game this summer. This is a once in a lifetime opportunity to put Monmouth County on the map, not only for our residents but for those visiting us from around the world,” says James Davis, General Manager of FC Monmouth.
The proposal emphasized Red Bank’s position as a regional destination with a walkable downtown, strong arts and cultural infrastructure, and direct accessibility through the North Jersey Coast Line, allowing residents and visitors from across the state to participate in activations without relying solely on vehicle access. The activation series is expected to generate increased foot traffic and economic activity for local restaurants, retailers, and businesses while creating inclusive public programming accessible to residents and visitors of all ages and backgrounds. The application received more than 20 letters of support from organizations and leaders across New Jersey, reflecting the broad regional enthusiasm behind the initiative and its anticipated economic and community impact. Supporting organizations included Monmouth County leadership, Monmouth University, NJ Youth Soccer, the Eastern Monmouth Area Chamber of Commerce, Monmouth Regional Chamber of Commerce, the Monmouth-Ocean Development Council, Two River Theater, United Way of Monmouth & Ocean Counties, Boys & Girls Clubs of Monmouth County, Fulfill, VNA Health Group, and numerous additional regional partners.
“The Red Bank World Cup Activation Series represents the kind of forward-thinking, community-centered investment we are proud to champion in District 11 and demonstrates the power of regional collaboration” said Senator Vin Gopal,
Assemblywoman Margie Donlon, and Assemblywoman Luanne Peterpaul of the District 11 Legislative Office. “We are excited to see this investment create opportunities for our constituents, strengthen local economic activity, and showcase our community spirit.” The grant-funded events will also participate in the FIFA World Cup 2026TM New York New Jersey Host Committee’s Welcome World Rewards Program, encouraging visitors to explore communities throughout the region while supporting local businesses and destinations.
With thousands of visitors expected throughout the World Cup season, these activities are designed to drive real impact by supporting local businesses, spotlighting the community, and creating an unforgettable atmosphere!
To stay in the loop on event announcements and everything happening around town, follow FC Monmouth and Red Bank RiverCenter on social media or visit fcmonmouth.com and redbanknj.org for updates.
